Analysis Checklist
After Gathering
Information:
1. Review the Information.
2. Organize and Sort it for
Relevance.
3. Identify any Preliminary
Trends or Themes.
Ask the Following
Questions:
Current Strategy
q How well is the present strategy working? Are we where we
want to be?
q How balanced is the Event Management Scorecard?
q What are the trends in the market? Profitability? Net profit and ROI? Sales growth/decline?
q Is there a positive trend in year-over-year revenue? Is there a positive trend in the forecast
data?
Customers
q Who are our customers?
Our markets?
q What is my image and reputation with customers?
q What is my Meeting Planner Survey Overall rating? Intent to Return rating?
q Who are my target customers and are we targeting the right
customers? How?
Team
q What are retention trends?
q How effective is my selection process?
q Are the right people in the right jobs?
q What is the workforce pool?
Competition
q What is the competition's approach to the market? To challenges? To personnel?
q What gives them the edge or keeps them from getting the
edge?
q What is their focus?
Other
q What are the current Strategies or Goals? What policies/systems are in place? Are these all aligned?
q What is my competitive advantage? Disadvantage?
q Are the right things being done? If so, how could they be even more effective?
q Are the right things being tracked? If so, how could they be even more effective?
q Is the competitive position getting stronger/weaker? What capabilities/resources are available/can
be obtained?
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